SPRITE has announced its newest limited-edition flavor in an effort to celebrate 50 years of hip hop.
The new flavor, Sprite Lymonade Legacy, comes with the same traditional lemon-lime taste but with a hint of lemonade, and it contains zero caffeine.
In a nod to the celebration, the packaging will feature boomboxes, mixers, and studio equipment.
Back in 1986, the partnership between hip-hop and Sprite started as the brand was the first major company to launch a national TV ad featuring hip-hop star Kurtis Blow.
“For the last 40 years, we’ve stayed committed to Hip-Hop and its endless possibilities,” Sprite said on its website.
“Now, we’re celebrating 50 years of the genre alongside some of the greats with a series of limited-run drops that put Hip-Hop history in your hands,” the soda company added.
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Customers can also scan a QR code on the package for a chance to win merchandise that will come in drops.
The drops include items like headphones, concert tickets, signed T-shirts, and more.
Customers are loving the new flavor also as fans across the nation took to Twitter to share their thoughts.
One fan wrote: "Interesting drink and sprite flavor is heaven."
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Another said: "Y'all did ahhhhhmazing !! I love it."
HOW TO ENTER THE SWEEPSTAKES
Each drop begins at 9am PT and ends at 8.59pm PT starting on May 15, 2023, through August 27, 2023.
During the Sweepstakes Period, look for special Sweepstakes displays or packaging with a QR code.
Customers can scan the QR code with their phones and be taken to the Sprite website.
During each Sweepstakes Period, head to www.sprite.com/drops.
Just note that there is no purchase required to enter and any purchase does not increase your chances of winning.
The Sweepstakes is only available to legal residents of the US.
Plus, all participants must be 18 or older as of the date of entry.
For a full list of drop dates and prizes, head to the Sprite website.
MORE SODA IN THE NEWS
In 2022, Coca-Cola Coffee was discontinued to the disappointment of many.
The brand revealed in a Tweet: "Coca-Cola Coffee was discontinued in the US at the end of last year."
"The availability of any of our brands depends on overall consumer demand. If the demand is low, the product will be discontinued," it added.
The drink was introduced in 2021 alongside a few flavors.
Dark Blend, Vanilla, and Caramel hit the shelves with two zero-sugar options and a Mocha flavored soda.
The coffee drink was made with Brazilian coffee extract and the product had more caffeine than a bottle of Coke but less than a cup of coffee.
While the flavor previously had huge success in Japan, it did less well in the US ultimately leading to its failure.
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The large soda brand has also launched another new flavor.
Plus, Anheuser-Busch followed Coca-Cola and discontinued two popular drink brands.
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